The "American Idol" judge will front the line's new advertisements. The brand's boss Salvador Tour claims Lopez was a great "illustration" for them.
"Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family owned business. She is genuine and endlessly charismatic; a great illustration of our brand," contactmusic.com quoted Salvador as saying.
The 41-year-old has taken over from Australian singer Kylie Minogue.